From insight to impact. From brand to breakthrough.

Across the EMEA region, ABP members are redefining what success looks like — turning strategy into scale, and purpose into performance.
__________________________________________________________________
Cairo to Category LeaderIndustry: FMCG | Region: MENA
A mid-tier Egyptian beverage company used ABP’s insight labs to reposition its brand around wellness and sustainability. Within 12 months:

• +38% market share
• National distribution secured
• Recognized as “Fastest-Growing Local Brand” by regional media

“The frameworks we accessed through ABP helped us shift from chasing volume to building real brand equity.”
__________________________________________________________________
Rebirth of a Baltic Legacy BrandIndustry: Retail | Region: Eastern Europe & Baltics
A heritage clothing brand from Latvia faced irrelevance among Gen Z. After attending an ABP Brand Repositioning Sprint:

• Reimagined its tone of voice and visual identity
• Doubled e-commerce sales in 6 months
• Attracted global buyers through a new collaboration strategy

“We didn’t just rebrand — we reignited cultural relevance.”
__________________________________________________________________
B2B to Brand Magnet in OsloIndustry: Tech SaaS | Region: Scandinavia
A Norwegian SaaS provider struggled with low brand recognition despite solid product performance. Through ABP mentorship and peer-to-peer benchmarking:

• Created a brand narrative focused on trust and Nordic values
• Landed three enterprise clients in Germany
• Invited to speak at global B2B branding forum

“The community gave us clarity and courage. We now lead conversations we once chased.”
__________________________________________________________________
From Artisan to International IconIndustry: Fashion | Region: Southern Europe
A Milan-based accessories designer turned her local workshop into a global e-commerce brand after attending ABP’s Growth Circle.

• Expanded to 18 countries
• Featured in Vogue Business
• Partnered with a major luxury retailer

“The transformation was not in scale, but in how we told our story.”
__________________________________________________________________
What These Stories Share
✅ Strategic use of insights
✅ Cross-regional collaboration
✅ Access to world-class brand thinking
✅ Courage to reimagine